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Marketing Personalization 3.0 – ‘Co-creation’
I wrote in a recent piece on this blog, titled “Marketing Personalization 2.0,” about how companies are increasingly applying techniques from mass customization, using ideas such as personas and...
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Marketing Technology and Marketers … An Invitation to Participate in a New Book
Today’s post is a bit different from the usual. We won’t be diving into a key topic at the intersection of brands, marketing, innovation and technology, nor will we be presenting a Q&A with a...
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